Your brand audit reveals your brand's TRUE position & meaning. The brand audit evaluates the current state of your brand's effectiveness to reach your company's goals, including your internal, external and systems.
The most important part, and most intangible factor of any business is your ability to connect with customers beyond the transaction. Finding your ideal buyer and getting them to come back - again and again is the challenge. This audit takes a look at your current marketing, productivity and deliverability - including your copy, offers, cadence, lists and visual identity.
A brand analysis is effectively a birds-eye health check of your brand to identify areas that need your attention. A brand analysis gives you the insight about your image, consistent & fluid brand messaging, As well as a health check on your online reputation.